WHAT MUST BE DONE WITH OUR HIGH SCHOOLS
; COMPLETE NOVEL JONATHAN FOUND
M-AND-BATH Vy
\CATION COTTAGES from $2300 то $3900 ^
JOURNAL. READERS REPORT SADISTIC PRACTICES
CRUELTV IN MATERNITV WARDS
“CANNON COMBSPUN PERCALES FIT MY WAY OF LIVING
they go on so easily, wear so well, look so lovely!”
Only Cannon Combspun Percales give you so much beauty, so much comfort, so much wear
PIER ANGELI co-starring in “MERRV ANDREVV”
. soft pastels and white . . . the rich lather. . .
most of all, the gentleness, the mildness .. . .”
THAT’S THE
That’s Pier Angeli speaking about Lux And now both complexion and Itath
—and she should know. Her complexion size Lux comc in four soft, lovely pastels
is a beautiful example of what gentle as wcll as white.
9 out of 10 Hollywood Stars depend on Lux
BEAUTV
OF LUX
only in Мах Factor^S new hi-fi Lipstick
Got designs on a man? Then this is for you: The soft
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new MUM stops odor
without irritation
So gentle for апу normal skin уои can use it freel v every day
If you4'e ever worried about your deodor-
ant failing ... or about underarm stinging
or burning from using a deodorant daily—
New Mum Cream will stop odor right
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Contains no aluminum saits
Mum Cream gives you the kind of pro-
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Mum Cream is the only leading deodor-
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When Mum is so effective—yet so gentle
—isn’t it the deodorant for уои?
Now you can pick the French Purse that custom-Jm her taste and needs! Newest, ihe dainty,
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PRINCESS GzlRDNER* Persian Priiicess
Bufferin® relieves pain twice as fast !
Di-Alminate makes the difference
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^s,l)ut this one is satin elastic-ALure by A&mer’s
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the foam-lined version. #1049. In white, $5.00.
For added support this A’Lure has
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As you live and breatbe, darling-
so does your satin elastic A’Lure
Did you know that every time you
breathe, your bra size changes?
Does ХЈОш bra change with you?
Does it rnoue with you—through one
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days ? Chances are the answer is no.
So why not wear an elastic bra?
(Especially if you’re an in-between
size, which half the women аге.)
And be sure it’s A’Lure®—for all
elastic bras are not alike. Others
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\\’arner’s® A’Lure is made with soft,
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why it fits, feels, tcears so wonder-
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what we mean, At your nicest stores.
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the broadcloth cups. Лом; it's yours in a /ong
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Trade wind straws:
Summer’s most refreshing fashion
Glossv and glisteniiig , . , lookiiig sereneiy lovelv anywhere at all in уоиг summertime
world. Picture these polislied styles ^vith your floating skirts . . . your pretty cotton separates.
So beautiful . . . and so heantifulh' fiftmg that you know the minute you take a step
. . . these аге Red Cross Shoes. And you love them.
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Real mildness. Rich lather. Colors, too. But Dial
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N0 OTHER ANTISEPTIC
not even iodine
IS SO EFFECTIVE
YET SO SAFE!
Johnson & Johnson First Aid Cream
fights infection vvithout stinging.
Cuts, burns, abrasions heal faster
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sue. Greaseless, stainless.
The modem first aid treatment for
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FIRST Alb CREAM
Forcing cliildren beyond
tlieir al)ililies in school
Ву BENJAMIN SPOCK, М. D.
<|C(i
Whitest
and Brightest!
Add CloroK to your washday suds
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Clorox does a better job of bleach-
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Safest for Health!
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То safeguard your family’s health,
wash your clothes sanitary-clean
with Clorox...ei>ery time!
А telephone call from out of town
takes the blues out
Talking over the telephone with
someone who’s out of town can
brighten the evening at both ends of
the iine.
So much can be said in a teiephone
caii. Why not caii right now?
of the night
You save топеу when you call Station-to-Statlon
’mstead oj Person-to-Person
How scientists scored
a major victory in
the fight against one oj our
most stubborn diseases
The Mysterious
Quonset Hut
That Made Dental History
VVhati n the vvorld can they be doing inside
that Quonset hut?”
Since 1952, many a perplexed citizen of the
Midsvestem town of Bloomington has asked that
question. Day after day, a stream of people
passed through the doors of the hut—yet the pur-
pose of the “dental study unit” there remained
largely a mystery.
Today, the mystery of the Quonset hut is gone.
As all of Bloomington knows, the hut was head-
quarters for America’s newest weapon against
tooth decay—a stannous fluoride toothpaste now
called Crest.
And the thousands of grownups and children
who came to the hut for four years? They were
taking part in tests on Crest—the greatest series
of “in-use” tests ever made on a toothpaste.
I think you’ll agree that these tests made den-
tal history when you look at these results—
In one test with adults, those who bmshed
with Crest had 42% fewer new cavities than
those who used ordmary toothpaste.
In another test, this one with children, those
who used Crest had 49% fewer new cavities.
On the average, including both grownups and
children, Crest cut decay almost in half.
Norman Rockwell has d^amatized on the op-
posite page a happy youngster who had no new
cavities at all between dental checkups. This ех-
citing result of using Crest with Fluoristan took
place frequently in the Bloomington tests.
How does Crest work? Scientists explained to
me that virtually all of us have “soft spots” on
our teeth—weak places where cavities usually
start. Crest, with its special fluoride formula
called Fluoristan, strengthens those soft spots
against decay.
Yes, the Quonset hut at Bloomington was a
mystery—but a mystery with a “happy ending”
for all of usl
PROCTER & GAMBLE, MAKERS OF CREST TOOTHPASTE
».ПГ
5AL П^4Лалвгг»л
Off/ce Hours 9-5
^ cA^.
ojD^Dira^Eni
“Look, Mom—no cavities!”
Crest Toothpaste stops soft spots from turning into cavities—means far
less decay for grownups and children.
And Crest freshens your mouth—
sweetens your breath.
the spotlight's on baby
Reserved for the most important people: National Baby Week
—April 26 to Мау 3. Food for thought on this special occasion:
In the hustle-bustle of doing things for baby, few of us stop to
think what baby does for us. I like this mother’s interpretation:
“The most wonderful thing about babies is that they enrich
your life, give direction to уоиг đreams and provide a reason
for rising above the humdrum.”
Mixed Cereal and High Protein Cereal
аге fortified with iron, calcium and
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quality first
feature of the month
Exclusive Gerber Offer i i i Starring Rosemary Clooney
For mothers of lovely bobles every-
where: Gerber offers an origmal re-
cording called "What is a Baby,"
narrated by Rosemary Clooney . . .
charming TV star and mother of 3.
Ifs an irresistible biography of уоиг
baby and all babies, told with the
tenderness, humor and insight all
mothers will understand and cherish.
On the other side of the record, Miss
Clooney sings two favorite lullabies:
"Close Your Eyes," and "All the Pretty
Little Horses." Both are sure to delight уои and уоиг family.
For уоиг сору of this 7 inch, ЗЗУз Lp Columbia record of "What is
a Baby," just send 50^ and 6 labels ог boxtops to Dept. 85-8,
Gerber Baby Foods, Fremont, Mich. In Canada, send to: Gerber
Baby Foods, Niagara Falls, Canada. Offer expires Dec. 31, 1958.
Every week is baby week at Gerber, so far as your baby’s well-
being is concerned. As a mother who wants the most nutritious
foođ for her baby, you’ll be pleased to know that all Gerber
Baby Foods аге quality-tested in 28 ways to insure absolute
purity, true flavors, appealing colors and the highest possible
nutritive value. For when it comes to babies . . , mothers and
Gerber agree, it’s quality first.
rugged individualism ... baby style
All parents feel the need to be reassured that baby is developing
normally. So they often compare baby’s achievements with those
of other children . . . sometimes to their delight, more often to
their disappointment. Comforting findings from a survey ou
child behavior: (1) No two babies develop in the same way
at the same time. (2) There аге approximate times when some
babies do certain things, but behavior patterns vary so widely,
few comparisons can be made. (3) No matter what they dp
when, most babies catch up with each other in the end.
dinners to invite delight
tuned to baby's taste
5 inviting way8 to make your tyke like to eat. Gerber Baby
Cereals are prepared to please уоиг baby’s uneducated palate...
both from the standpoint of taste and texture. Each has its own
interesting but delicate flavor—all have the good-feeling texture
babies like. Gerber Baby Cereals аге prepared in the nutritional
interests of little ones. All 5 —Rice Cereal, Ваг1еу, Oatmeal,
Babies аге оит business ... оит only business!
All savory goodness and substantial nourishment—that’s
the story on Gerber’s Strained High Meat Dinners. For
they have 3 times as much meat and much more protein
than regular vegetable and meat combinations. Selected
vegetables and cereal are blended with this extra meat
for exceptional flavor and excellent nutritive value. 3
Strained varieties: Beef, Chicken or Veal. Also in the
Junior minced texture for tots who епјоу chewmg.
Gerbet: bobg fbods
No Sugarto add
totheseAPRICOr
COCONUT BALLS
UNDER COVER
Ву Bernardine Kielty
gii/e. уои tnote -ftee h’tn&l
/hslahl-
T^t f^slet c/edhihg,
fiiete's speokl sodp мУ1)
JeMelerš Wlsh еиегу^^и
No other cleoning product lifts off burned-on greose
"Desserts—for 'C’mon over for dessert’ time. Snacks—for neighborly TV rvatching.
That little ‘something extra’ to share at coffee time. Our Betty Crocker Cake Mixes
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do often. Ваке one up, why don’t you, for refreshments . . . and the family . . . today!
“I guarantee a Đerfecf * cake-
homemade-perffect- cake ... after cake ... after cake"!
WHERE CHIEDREN
FIND
UNDERSTANDING
. . . Utah Child Giiidance Clinic
so good in glass
. .. because soft drinks just naturally taste “extra special”
when you епјоу them in clean, sparkling bottles. Because
pure glass can’t take away апу of the original refreshing
flavor. That’s why all your favorite soft drinks come in
shining glass bottles.
Libby’s is Tivice-Rich: rich in ftavor, rich in vitamins (including vitamin C!)
WHAT SIZE SWIM SUIT THIS YEAR?
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Going to be a slender mermaid this summer? Let Libby’s Tomato Juice help. Never thin and watery,
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See Libby’s Tomato Juice label for special ofPer on Slimdown Cocktail Glasses
New Palmolive gives
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Art Linkletter and his daughters, Dawn and Sharon — ihtee ћарру "Links” in a closely knit
family of seven. “We even read one another’s minds,” said Dawn. “Dad guessed I was longing for my ow
sterling and we both fell for the same pattern. It’s new ‘Young Love’ in Heirloom* Sterling—sheer inspiration
design. Then Sharon got so dreamy-eyed over my set of sterling, Dad gave her a place setting to start her own.
NEW!.
BREATH-TAKiNG ORiGiNAL iN siLVER DESiGN ... Nevcr, пеубг until “Young Love/' could you see so much new
^ 0 tuii-bio
silver pattem! The delicate flowet stems ate deeply engraved..
full-bloom roses tichly scul-ptured. You’ve never seen a lovelier pattem—or such wonderful
inttoductoty prices! “Young Love” place settings: 6-piece, regulatly $34.75 now $24.75—
-piece, regulatly $24 now $17.50. Limited time only! And with Federal Тах included.
in
HEIRLOOM STERLING
Convenient Pure-Pak cartons ће1р make life more fun!
Today’s relaxed living owes a lot to easy upkeep, functional styling, new ideas. That’s
why today’s families appreciate Pure-Pak’s safe, easy-to-use, disposable container.
No dribble, no drip. No bottle washing. Just pure, delicious milk from the world’s
most sanitary container—Pure-Pak! It’s available everywhere.
Ask your milkman to deliver your milk in Pure-Pak.
MILLION TIMES
DAY, SOMEONE BREAKS THE SEAL ON A FRESH PURE-PAK CARTON
KRAFr
1уу^«/т
•Uvonhaise
L ^ч^оАел ffie^ J
Olo ot^A.
• у n-i
жл^ Mimf
V^uđJI^đMAl.
ккаЏб
50 years
ago
in the Journal
ABOUT
TOWN
WHAT WE DO
ШЕКЕ WE GO
WHOM WE MEET
and the two of them breathing-
the sound of the shooting
JOURNAL MOTHEHS НЕРОНТ ON
45
]\/[aternity^\ši\ls
шш
born mfant upon her bosom, should be the object oftrembUng
But in this vvorld \л/еге the Black Dukes
Fina)ly
50
HIGH
SCHOOL
ТО
COLLEGE:
TIME
ТО REPAIR
THE
BRIDGE
51
HOW ONE SCHOOL SVSTEM
IS MEETING
THE
CHALLENGE
OF THIS
CENTURV
Ву WILHELA CUSHMAN F^Um Edim
Defining a fashion travel vvonder, we вау it means:
vita!ly current but enduring as the Sphinv, basic and beautiful
in the same breath, and a pure phenomenon of adaptability.
The total seven must include something wool to face
the facte of weather, summer silks, hnens and prints, a
gadabout dress easy as a sUp, a printed chiffon for evening,
mtensely feminine, with the grace to look lovely
at the very last stop. Апу woman well tuned in will
travel as weightle88ly as possihle—hence the strict 8electivity.
She will take black, white and beige—simple as one, two, three.
Then add smashing color—the new pink of fashion
or her own favorite shade, both for the ваке of fashion and
her own pleasure. Accessories that point up tomorrow
and give 8impUcity the spark it needs: printed cotton hats
and bags for plain-color dresses, brilliant collapsible
silk turbans, bright polka-dot bags or slippers, crystal beads
in rambow colors.
Beginning with the gadabout (right): the chemise has made its
sitting as wel! as standing), a nothing of a dress that can
mean everything in comfort and usefulness. This one is
black silk-and-rayon shantung with brass buttons by Robert
Cryetal, worn with a yonng, young breton of glosBy black etraw by
Adolfo of Emme, white gloves; patent leathers by Jean Bandler.
EVEN WONDERS
ог
WORLD
TRAVEL
Universal suit, a coat in color,
a black dress, one jacket dress, a casual
globe-trotter, something beige
or white, one “divine” for evening.
s
EVEN WONDERS
OF
WORLD
TRAVEL
The dress with a jacket is a convincing
fashion witnes8 to the faet that the best world
travelers are also many times the best for
апу cosmopolite at home. The pink tweedy
silk-and-cotton (above) is prepared for
town with a soft lattiee-top cloche from
Mr. John’s Junior colleetion, and a leather bag.
Slip otf the jacket as the Fahrenheit rises.
Ву Andrew Arkin. The pink-and-red
silky cotton print by Leonard Arkin (right)
has the endearing kind of dress underneath that
you can snatch out of the suitcase for dinner
in split seconds. A bit of veiling and roses
by Francis Nelkin. Basic red pumps by Rangoni.
А TWO-PIECE PLAID DRESS + A TW0-P1ECE BUTTON-FRONT GREEN RAYON LINEN = FOUR COMPLETE COSTUMES.
shades of pinks, yellows and greens is
a cool summer fabric that tvashes ivith
ease and needs little ironing. The ttvo-
piece shirticaist dress has a green
cummerbund. The shirt combines ivith
the green гауоп-Ипеп skirt for sports
voear. The plaid skirt combines ivith the
green sleeveless top for dresder occa-
we have added accents of turquoise.
Plaiddress,
Vogue Design No. 9490.
Green dress,
Vogue Design No. 9502.
57
SUMMER USUALLY MEANS A SERIES OF EXCITING WEEKENDS~ SHORT WEEKENDS WHEN YOU WANT ТО
TRAVEL LIGHT BUT DRESS PRETTILY. WE HAVE WORKED OUT FOUR COMBINATIONS THAT COULD
TAKE YOU ТО THE COUNTRY, ТО THE CITY OR ТО THE ВЕАСЊ WITH ANY ONE GROUP, YOU WILL HAVE
AT LEAST FOUR COSTUMES . . . IN SOME CASES EVEN MORE. Ву NORA O^LEART
A PRINT COAT + A SHEATH + A PINK SHORTS COSTUME AND AN OVERBLOUSE^ A "GO ANYWHERE^ WARDROBE.
A TURQUOISE SHEATH + NYLON-CHlFFON SEPARATES +A GLEN-PLAID TWOSOME - A YOUNG, PRETTY LOOK.
Turguoise, a favorite summer color {so
pretty ivith a tan), is the кеу color in
this tvardrobe. The nylon-chiffon sepa-
rates combine to look like a one-piece
dress, but the skirt can also be wom
over a turquoise гауоп -linen sheath for
dandng. The two-piece glen-plaid
acetate-and‘rayon ajstume is a true
**go everywhere” dress and the top does
dovble duty wom over the sheath dress.
Nylon blouse, Vogue Design No. 9506
Nylon-chiffon skirt, Dedgn No. 9210.
Two-piece рШ, Design No. SA878.
Turguoise sheath, Design No. 9429.
rajah‘textured тапу season style tvom over a perfect liale Uack dress is for important
luncheonsorameetingof theBoardof Trusteesof theDallas Museumof ContemporaryA I.
THERE’S
SOMETHING
ABOUT
HER
Техап of тапу interests. Color ie her first thought in planning her clothes. "I love and wear almost everv
color. ... I never like anything that is too much of a fashion, but I do like soft, feminine things that last
a long time.” She looks for new ideae but alway8 prefers the "modified version” to апу exaggerated fashion.
She narrow8 dowTi essentials to a "bright coat, black dress, pretty 8weater8 and skirts, evening clothes.”
At home she епјоув slacks combined with 8weater8 and blouses. Her day8 аге fiUed wdth variety—from
đriving the children to echool to civic activities as director of the Dallas Council of World Affairs.
Ву WILHELA CUSHMAN Fashio^ EdUor
\^CATION
COTTAGES THAT COST FR.OIVI
66
Boned stuffed leg of lamb, roasted tender and juicy; young shoots offresh asparagus, creamed with
67
mushrooms; a daffodil hirthday cake.
ffppletfar}
oirtfiiap ifhrta
М у mother, Mrs. Appleyard, has her birth-
day in Мау. It comes at the end of the
month, along with apple blossoms, bluebirds,
lilacs, Memorial Day, and all the othersigns of
New England’s slow-stepping spring.
No matter how marvelous a cook she is, no
lady should be allowed to ргераге her own
birthday dinner, so my hazel-eyed daughters
anyway, queen of our own App]eyard Center!
Such an important, full-scale birthday din-
ner must be planned well in advance. We’re go-
ing to start with a smooth, rich pate of duck,
with a savory rice, raisin and bacon dressing.
There will be velvety brown gravy, and a big
bowl of creamed asparagus and mushrooms.
Cynthia, my eldest daughter, being in an ехрег-
imental mood, has planned a tossed green salad
with fresh реаг chunks and little sections of
bright-colored mandarin orange. The crowning
event of апу birthday party is, of course, the
ice cream and birthday cake. We’re having
mother’s favorites—smooth, delicious straw-
berry-rhubarb ice cream, and a yellow-and-
white daffodii cake with a lemony icing swir]ing
Mother's/jfl/^' is an invention of several years
back, the aftermath of one of her party suppers
of roast spring duckling. She says, however, that
one can start from scratch with a seven-pound
duckling, and gently simmer it till the meat
Place one 7-pound đuck, singed and ready to
cook, on a гаск in a large Dutch-oven-type kettle.
simmer gent Ју until the duck is tender (the leg joints
will move easily). Remove the duck, cool and then
Ву ELIZABETH KENT GAY
well. Last, add the * 2 cup finely diced duck meai
along with I 2 cup finely diced, cooked ham. Blend
in well. Lightly grease a l-quart glass loaf pan with
a little duck fat and spread И cup fine bread crumbs
over the bottom. Put the meat mbcture into the
pan, packing we]l into the comers. Тор with Уу cup
set the loaf pan in a pan of hot water. Ваке for 3
hours in a very slow, 250° F., oven. Cool the pate well
ing. Unmold and use as a spread for crackers.
Makes I loaf.
At the present moment we have three ewes
and three lambs munching their way around
our ргорепу. They continued on page 141
ICE PALACE
71
-т New deodorant preferred by 7 out of 10 women!
ban rolls on protection
that stavs on !
More effective than messy creams*, easier to apply than drippy sprays! Not a crumbly stick!
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checks perspiration VVon't harm dellcate fabricsl
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V Exclusive patented appllcator
can’t clog or freezel
V Rolls on just the right amountl
72
Because a woman’s
constipation
problems
are difFerent
74
.New...and softly pink
ОРуШпј
by Modess®
The luxury sanitary napkin ... gossamer-soft to pamper you ... contains a deodorant
76
78
So silky, so smooth,
so freshly fragrant!
Gashmere Bouquet Talcum Powder
does such lovely things for you!
Gashmere Bouquet talcum powder
The fragrance men love
(<о colors, to ivhites ...
a,aas brisrhtness ^feitenoss)
You’ll be seeing jourself so many bright ways this summer, in versatile Jamaica-
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LoM]lb™ighlb№el«5tWii*as.- is ro/iiiy(rai.dmothW.- Г™ " *“™'
iflf Ш гж“-з
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■£=“15—^
racUnfrontofher. 1
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tvatching ^oi CoSin 'joa^ cutting 1 ф "a .
Тп-ЈТ^вНто^^ае^-Коаа said. “ТеИ
^XTkž.gTti:et;^£”lmachthrough
this hole where the^head used to be and cut
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No more teors
■From soap in the eyes
BABY --
SHAMPOO
% I
W HETHER you’re at your
favorite neighborhood theatre
. .. or a drive-in ... you’ll agree
today’s raodern people are feature
attractions. Their trim, slender
figures are the happy result of the
modern trend toward lighter,
less-filling food and drink.
Pepsi-Cola heartily supports this
sensible diet plan. For today’s Pepsi,
reduced in calories, is never heavy,
never too sweet. It’s the modern, the
light refreshment. Say “Pepsi, please”!
refreshment
Busiest
tomatoes
intovva!
making dozens of dishes guicker and easier
they’re ready-seasoned with onion, celery, green pepper
Belinonte- STEWED TOMATOES
Easy Marshmallow Surprises
Kraft Recipe-size Marshmallows
You don’t hove to cut ’em up! And they’re made a
new way—so they stay soft.
Sprinkle them over sliced bananas in glasses and fill
with apricot nectar for Marshmallow Golden Cocktail;
measure them by the cup for molded gelatin treats like
Banana Cherry Regal Salad above; broil them as the
clever meringue for a luscious pie . .
The only kind that stay soft!
TOfl^TiAfl^TER
This automatic fry pan gives exact control over the Мш^е of temperatures
rr’svouKrocmj
PRO
NEW
clou№. dictu
tooth brush does it better! С/
JONATHAN FOUND
101
For most every kind of pain or ache, BAYER is what millions take because-
BAVER
Brings Fastest Relief
... the fastest, most gentle to the stomach relief you can get!
“/ use it for
MORNING
HEADACHE!”
"I use it for the
headachy feeling of
HOUSEWORK
FATIGUE!”
Меп who KNOW medicine say: ‘‘Take Aspirin!”. . . . Doctors
and public health officials are men who knote medicine—men who know what’s
best for pain relief. And for headache, backache, muscular pains and fever
from a cold, these men who knoui medicine say the thing to take is aspirin.
And the best aspirin the world has ever known is Вауег Aspirin!
Why BA YER makes уои feel better fast! .... Unlike pain-relieving
tablets which delay relief because they enter your stomach aihole, a Вауег
tablet disintegrates into soft, tiny flakes on its uiay to your stomach. There-
fore, it’s ready to go to work instanlly —without delay—to bring the fastest,
most gentle to the stomach relief you can get I
"/ use it for
NEURALGIA
and get wonderful
relief!”
“I use it for minor
RHEUMATIC PAINS!
They are temporariiy
relieved—fast!”
FEEL BETTERFAST_with ВАУЕ^^АБРШ^
ProbabJy the most noticed Јиусигу
Jn уоиг home ...
Soft-VVeve® by Sco’tt
Settle Your Stomach in Seconds
with Milk of Magnesia!
Scientific tests show that Phillips’
Milk of Magnesia actually settles
your stomach in seconds! That’s be-
cause Phillips’ is one of the fastest,
most effective stomach acid neutral-
izers ever discovered!
So whenever upset stomach, gas,
heartbiu'n or other symptoms of acid
indigestion have you feeling only
“half-there”, take Phillips’ Milk of
Magnesia right away. In almost no
time at all you’ll be baek to normal
—feeling bright and chipper again.
Get Phillips’, either regular or in
new, mint-fiavored form that tastes
delightfully clean and refreshing.
PHILLIPS’ Milk of Magnesia
REGULAR • FLAVORED
Avon invites you to a tr y-on of new make-up
Sheer Mist Face Powder .. . so lieht-textured that it veils your complexion
Sheer Mist Face Powder .. . so light-textured that it veils your complevion
in a sheer mist of heauty. 14 flattering shades to choose from!
Satin Sheen Lipstick . . . smooth as satin, gleams like satin, clings like
satin. 15 marvelous shades.
Тгу on this new face powder and lipstick. Then you’ll want to see Avon’s
new foundations, nail polish and еуе make-up. Your Avon Representative
will call soon and offer you a make-up try-on to be sure of your selections.
•AVOn
cosmetics
JUST ARRIVED! THE ALL-NEW BEAUTVRESTl
Лега buoyant firmness! 12% greater spring support!
And this nevoest and most restful of mattresses actuallp costs least to ovon!
In torture tests made by the United
States Testing Co., Beautyrest lasted 3
times longer than the next best mat-
and extra-wide models also available.
Ве sure to get a matching box-spring
to bring out the best in your Beautyrest.
ШШшшт)
PY-0-MY
112
113
114
115
116
United \/an Lines
■ф
United \/an Lines
'ф-
New Simoniz Floor Wax-
childproof because
there’s vinyl in it!
Vinyl —tough, brilliant vinyl—makes new Simoniz® Floor Wax the
toughest, glossiest floor wax ever.
Now, kids can spiU on your floors. Romp on them. Track on
them. Vmyl, the miracle ingredient, means childproof protection.
Floors never shone so mirror-hright. Never stayed so bright, so
long . . . even with frequent damp mopping. Yet, when it comes to
re-waxing, new Simoniz Б1оог Wax removes eveiJy—no blotching.
New Simoniz Floor Wax polishes itself. You don’t need to buff.
You don’t need to rub. 'Ггу it.
For all floors—
linoleum,
rubber,
asphalt,
vinyl tile and
finished wood
-k^f'Giben. Oorr
v[jers
119
Look at what just $11.54 worth of Rubbermaid does for your sink! Cushiony, colorful Rubbermaid protects, beautifies, and
adds extra work space, too. And such wonders Rubbermaid performs for you. It ends dish-wiping—air-dries your dishes safely, speedily
—gives you time to spare. You can stop worrying about dishes chipping, sinks marring, soon as you start dressing up your sink
in sparkling Rubbermaid. The Drainer Тгау, Dish Drainer, Sink Mat, Soap Dish and Sink Divider Mat are available wherever housewares
are sold. For free folder, write Rubbermaid, Inc., Dept. U-18, VVooster, Ohio, or Cooksville, Ontario.
Expert Homemakers Insist On Amana
Yes, busy American women have long since learned how Amana products
help them епјоу happier, healthier, thriftier lives!
Helena Rnhinstpin
“^d*what?tto rest of your name? Could
l£S"SSEKSS'»=
н1°ћооГћк^Г“На 'ноГ my mother.”
promises you
lovelier hair...today
Read hoiv the jirst lady
ofheautjscience
solvesj^hairprohkms
JJELENA RUBINSTEIN has erased “I can’t
1. Wash your hair with color!
Find уоиг shade: BLONDE-TONE SHAM-
For more intense color and to blend in
“Taishun. In China.”
г-"”- 77;,'"
Не* thought hard. Не went back in his
Kmg'^-Apl ^raUed 1.СА.“’ hf мИ.
boč?^“rhe™rhMat°;onSafs‘ot
Silk). 8 capsules, 1.25.
2. Wave a new hair^o!
mjnul« yoii've з пп. linir-dn ihBt'liins lill
'5а11ГгГ11Га!1Г“уГ
I go to be with Miss Lunt' sir-until Mr. An-
'="€S‘ir£TšH
г«;г,ГпггЈ"=.=Г 2 :
hair texture. DirrctioM feU clear”y whicMs
3. Condition dry, probiem hairl
Triumph over tangles, dryness. Helena Ru-
IUs”a spedaTblessing fofbleačhed or
dyed hair.^.gives new life, softnes^s. 1.25.
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iiliSfl
’lii! erflfsii
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■|Ш (hhiii
|!|
iPi
ШШш
127
Are you ready for it?
The most advanced sterling of our generation
The Diamond Pattern by Reed & Barton
For nearest store ог for iUustrated booklet on tke new Diamond Pattern write Reed & Barton, Đept. J-58. Taunton, Mass.
Now! Quick as 1,2,3!
VANiSH toilet bowl care!
Remember
his first
great adventure?
With full heart and watchful eyes you helped him
епјоу his very first taste of independence.
And how proud you were when he achieved his
goal, all by himself, and then, laughing, ran to your
waiting arms to share his triumph with you!
Nothing you can give your child is half so pre-
cious as this wonderful opportunity to be himself. All
through life you want him to be free to choose his way.
That’s why it’s so important to be on the watch
for ideas or ideologies that could set limits to his in-
dependence. The idea, for instance, that government
should own and run more and more businesses, serv-
ices, institutions. Don’t forget that when government
runs more and more things, the individual has less
and less freedom and independence 1
Think of your son’s first “independence day” when
you hear talk like that. Point out that in countries
where government does control almost everything, the
individual is controlled, also. And the loss of anybody’s
independence is a threat to everybody’s freedom.
Very much aware of this danger are the independ-
ent electric light and power companies, because gov-
ernment already runs part of the electric business.
And powerful people are pressing to take over raore.
America's Independent Electric Light and Power Companies’^
m is a vvomon"
в
ciS е aui iju l t r
R E C К
THERE ARE THREE BRECK SHAMPOOS
FOR THREE DIFFERENT HAIR CONDITIONS
The appearance of your hair depends upon the care it receives. Regular use of a Breck Shampoo
helps bring out the natural loveliness of your hair. There are Three Breck Shampoos. One Breck
Shampoo is for dry hair. Another Breck Shampoo is for oily hair. A third Breck Shampoo is for
normal hair. The next time you buy a shampoo, select the Breck Shampoo for your own individual
hair condition. A Breck Shampoo leaves your hair clean, soft and naturally beautiful.
The Three Breck Shampoos, available mherever cosmetics are sold, are now-marked with color to help уои select the correct type.
■ Red for dry hair ■ Yellow for oily kair Ш Blue for normal hair
od on the NBC Television Network Мау 8th - Washington Irving’s classic story "Rip Van Winkle’’
D
isa
octor
now
a“ny"m\nut™ but'te
getic?^4 told Frances I mtuldn’t'^o^ апу more this year-buU
* aEHSSS“sF3lTS“
Six years ago the Olsens moved
to Philadelphia so mother could studj medkine.
133
the shoe
that understands children
... the shoe with the name you know, the
quality you trust, the fit and construction so
many doctors recommend. This is the shoe
that millions of young feet start out in, and
stay in.. .the shoe that
grows up with them,
through every уеаг
of childhood.
т
139
100KATB0TH-ANDY0U'LIBUYaGAS!
ONLY GASi.., so much more...forso much less!
141
142
0 = 1 .
fgSSgl
c^(HAAi>eAtbtMf...
a4Ar^mmQ
143
Naturally better оп French toast
because ifs blended with real maple sugar
М7
OTHER VIEVVS, SIZES AND PRICES OF VOGUE PATTERNS
ON PAGES S6 AND 57
149
Vogue Design No. 9505. ^Easv to Маке” blouse: 10-20 (31-40). 60c.
Vogue Design No. 9.304. "V.E.T.M.” skirt and cummerbund; 24-30 vaist measure. 60c.
Vogue Design No. 9503. Tvo-piece dress. 10-18 (31-38). 75c.
Vogue Design No. 9494. Bolero, shorts, slacks and cummerbund; 10-18 (31-38). 75c.
Vogue Design No. 9490. Two.piece dress, petticoat and cummerbund; 10-20 (31-40). 75c.
Vogiie Design No. 9502. Blouse and skirt. 10-18 (31-38). 75c.
Vogiie Design No. 9.382. "Verv Easy to Маке” one-piece dress; 10-18 (31-38)*. 75c.
Vogue Design No. S-4871. Coat; 10-18 (31-38). Sl.OO.
Vogue Design No. 9506. Blouaes; 10-18 (31-38). 60c.
Vogiie Design No. 9210. " Уегу Easy to Маке” skirt with detachable overskirt;
24-30 waist measure. 60c.
Vogue Design No. 9429. " Уегу Easy to Маке” one-piece dress ог jumper dress; 12-18
(32-38). 75c.
VogueDesign No. S-4878. Jacket, skirt, blouse and slacks; 10-18 (31-38). $1.00.
ofbr^ witS 'đ sho^Tonfronf tiet
The Opposite Sex
and Tour Perspiration
Ву Valda Sherntan
Did уои know there аге two kinds of perspiration?
“Ph^sical,” caused by work ог exertion; and “nervous,”
Doctors say fhat this “emotional perspiration” is the
big offender in underarm stains anđ odor. It is caused
by special glands that are bigger, more powerful, pour
out more perspiration. And this kinđ of perspiration
causes the most offensive odor.
Science has discovered that a deodorant needs a special ingredient
specifically formulated to overcome this offensive “emotional perspiration”
odor. And now it’s here ... the remarkable ingredient Perstop*-the most
effective, yet the gentlest odor-stopping ingredient ever điscovered —
Use ARRID daily and youTl be amazed how quickly this new arrid with
nervous ог stimulated by emotional excitement. Doctors have proved
that this new arrid with Perstop* is actually 1Уа times as effective as
all leading deodorants tested.
Remember—nothing protects уои like a cream ... and no cream рго-
tects you like ARRID with Perstop*. So don’t be half-safe. Ве completely
safe. Use arrid with Perstop* to be sure. OnIy 43<f plus tax.
TRAVEL LIGHT...
Fabric casuals you can keep fresh and bright — just drop them in
your washing machine. Cambridge Rubber Co., Cambridge, Mass.
i ^^'»plsflieiuaus
. '»ЖЈЈет ’_
S“~£5a'S^ jfct
151
ЗисагуГ
Taking Steps
to HelpVour
Baby Walk
Sf“r 5 £?i?-=
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SSU
:i^e™"4ongba”L‘Y:r;pV:w“n:
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Over 100 Better-Tasting
HEINZ Ва^ Foods
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trouble isn’t as bad, and I think he’s commg
around to the way he used to be. But it was
o.er..theseotherkidsh.myeh
AndalotoftimesIthmkof.he
.teto^t^out^^ neofth k d h
"EFriseSit:!',?™
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154
Anything goes with Sunshine HlHo!
the all-round round cracker with that finer flavor
156
а flavor treat you can eat and eat!
New England has long been famous as the home of rea l bake d
beans. And “down east” in Maine they bake beans best.
Brick Oven Baked Beans are slowly baked in real brick ovens, in
a flavor-rich brown sugar sauce with generous pieces of tender
s elected pork in the traditional way. Епјоу this flavor treat with
Corn Relish.
brick oven
BAKED BEANS
SEALED OVEN-HOT IN ВОТН GUSS JARS AND TINS
with В & М Brown Bread BURNHAM & MORRILL CO., Portland, Maine
157
Roy confines his сиИпагу efforts to sand-
wiches~big, hearty andterrific. These Ноа-
They are made to fiU the bottomless pit in a
LOW IN FAT...YET
ROYAL PUDDINGS
Yes, mothers . . . ROYAL
PUDDINGS are infat. .. /
every delidous serving gives
your family all the benefits
of m\}/iPLUS74°/morefood
energy than the
you make
HIGH
- - IN
LOW FOOD ч ;. - , ■■ »
IN FAT ENERGV
ONLvBlueBonnet
OF ALL LEADING MARGARINES
Looks,Cooks andlASTES uke
ТНЕ "HIGH-PRICE" SPREAD h&COMSe.
TWO FINE PRODUCTS OF STANDARD BRANDS INC. OiMS.S. 8. /NC.
161
SCHOOLS, COLLEGES AND CAMPS
AVENUE, NEW YORK 17, N EW YORK
Boys’ Schools
j STAU^TO^^I
^KSKILl
1- meets todays
educahonal chalUngc
125th уеаг marks intensified ACADEMIC FRE-
PAREĐNESS program for studenU of good or above
averi^e abmtj^^to C *^'^'** d J
^‘r'abait, uoder fletdble groupbi-
PeekskiU-tJn-Hudson 4, N. Ч. Tel. 7-4520
И®в1
Admira Farragu.Academy
мп^са,.
"р'иГ."г" .-d
1§Шв1
don. **„ u. SbeHfl, Н.«,.,.«,, ch.e.,», Cnn««.«
Sup,., C. lOSS, M.H,.n rnri,, а.,ечо .. .
FORKUNION
^IS^SSS^S
S2K?' ""оГ .г^^мпГсТззГ^ј:« ';н
Wen.worthMili.aryAcademy
‘слд|&^;р£га /» Jv^b ч
R'lrfS ri.fitald'Iiuilti'if’r«“LonU p,ro.r™ Cen-
Cy,'“^dTn"Jćf,Erii™!fh'Xhl*i.*&t°j9!4.CoUese
‘ISS'^SbS.''s
Now he is like a
tightly -vvrapped bud. But, petal by petal,
you will help the future unfold in your
child. Sobering idea, isn’t it? Makes a
thoughtful parent resolve to begin saving
now for the richer future a good education
can provide. And what better way to save
than with U. S. Savings Bonds? Where
nothing can harm that education fund.
Where saved dollars earn ЗУ*% interest
when Bonds are held to maturity. And
where saving is surer—because you can
buy Bonds regularly where you bank or
automatically through the РаугоИ Savings
Plan where you work. Why don’t you start
your Bond program today? Маке life more
secure for someone you love.
Tliis is HD place for 'seooiKi-bestl.
this is the place for HELLMANNS
иАЛс- 'ЛиЛсјСП^СТС l ^
Potato Salad Supreme — foT festire buffet
or with dinner tonight, Hellmana’s makes this
salađ уоиг specialty. Made from the famous
recipe with freshly-broken whole eggs—even
extra egg yolks—Hellmann’s stays smooth,
light and distinctively flavored, even when
thinred.
What’s more, it brings out other food fla-
no lotion!
New kind of
Home Permanent
from
Procter & Gamble
Because the end papers themselves
measure out the vvaving action, уоиг
PACE wave will be perfect
Easiest, fastest way yet to a really last-
ing permanent—just wind, wet with
pure, clear water, and neutralize
Every end paper contains its own
waving ingredients—just the right
amount for each curl
Why didn’t somebody think of this before? A home
permanent with the wave in the end papers instead of
a bottle of lotion. That’s Procter & Gamble’s new
PACE.
Guesswork taken out. Becauseeachpapercontains
just the right amount of waving ingredients—never
too much, never too little—you get a perfect permanent
No more waves that take in one place, don’t in an-
other. No more slragglers or straye. No more "first
week’’ frizz.
No messy, strong-snielling lotion. Just wind your
hair as usual, wet with water, neutralize, and look! An
even, lasting wave that looks like a gift of nature.
So now there’s no reason to leave the house for a
permanent. Not when it’s next to no fuss at all to get
one at home. That’s with PACE—the worry-free way
to a perfect wave. How about today?
ProcterSc Gamhle's
no lotion permanent